We are Atlas Kind
Atlas Kind is a way of life, built with kindness at the heart of everything we do: be it for the planet we live in, environment we are in, or for the people around us.
We strive to create a better tomorrow. There’s still time to make a difference, and we will start with kindness and compassion.
We recognise the lack of "better alternatives"
when it comes to the fashion industry: wardrobe essentials crafted from fabrics that are kinder to the planet. Our garments are designed to be worn on high rotation.
You get to wear your piece for longer which minimises your fashion impact.
For us, the true value of each garment goes beyond our choice of fabrics and its longevity. We are also interested in the hands behind each product.
We’re fortunate that at Atlas Kind, we are able to find the right partners to accompany us on this mission.
What we're doing is not enough
but at Atlas Kind, we are constantly working to do better.
We recognise the lack of responsibly-made designs in eco-friendly fabrics that won’t break the bank.
Our mission is to make a kinder everyday wardrobe accessible to more people,
because a better alternative should not be unattainable.
We consider everything in what we do.
Our designs need to be highly functional, to stand the test of time,
and be crafted from materials that are better for you, and for the environment.
At Atlas Kind, we want to drive forward positive change in the fashion industry.
We are here to make a difference, and we hope you will join us on this journey.
A kinder, better world can start with you.