& Benefits

[Effective 01 January 2024]

Collectors of The Bluhaus Club enjoy a variety of privileges and experiences during their unique 12-month tier cycle.

These benefits will differ depending on your Club status.

Collectors are differentiated into 4 tiers: 

Top: Connoisseur

Second: Enthusiast

Third: Explorer 

Base: Member


All Members

The Bluhaus Club Reward Points

Reward points do not have an expiration date. However, converted reward points into shop credits will have a validity of 180 days, from the date of conversion.

$1 spend = 3 reward points (Connoisseurs)

$1 spend = 1 reward point (All other tiers)

Reward points can be converted to shop credits. Every 100 reward points can be redeemed for $1 shop credit. You may convert your reward points via the "Convert Points" feature on your Bluhaus account, via each brand’s Loyalty portal. 

For Our Second Nature points conversion, please refer to this page.

For Atlas Kind points conversion, please refer to this page.

Once your reward points have been converted to shop credits in any brand, please note they cannot be reversed. Shop credits have a validity of 180 calendar days.

Reward points are earned only through cash purchases. Purchases made using shop credits will not earn points.

Example: $50 cash + $10 shop credits = 50 reward points earned.

Welcome Bonus Points

We are committed to celebrating your loyalty milestones, and are pleased to share with each tier upgrade, we'll be rewarding you with a welcome bonus.

500 Bonus Points: Members & Explorers

1000 Bonus Points: Enthusiasts & Connoisseurs

Reward points can converted to shop credits. Every 100 reward points can be redeemed for $1 shop credit.


Share and be rewarded at The Bluhaus Club. Earn bonus reward points through every successful friend referral at Atlas Kind. Receive bonus points* in your account when your friend signs up for a new Atlas Kind account through your unique referral link and makes a first purchase.

*500 reward points : Enthusiast & Explorer members
*1000 reward points : Connoisseur members

Referral bonuses will not be awarded if your friend is an existing customer of Atlas Kind and for purchases of digital gift cards.

Gift With Purchase

As a Bluhaus Club member, you stand a chance to receive exclusive gifts with purchases for selected collections throughout the year.

We will be sure to notify you via email when such gifts are redeemable.

Sign up for our mailing list here.

Connoisseur and Enthusiasts - Extended Privileges

20X Birthday Bonus Points

We love to celebrate milestones with you. To make your special day even more memorable, Connoisseurs and Enthusiasts can enjoy the gift of 20 times bonus points for all purchases during your birthday month.

First Dibs and Exclusive Events

As a special privilege, Connoisseurs and Enthusiasts get to enjoy a full hour of early access shopping during selected new collection store launches. Receive new collection and early access details by joining our mailing list. You will also stand to receive invitations to VIP events and experiences.

Your Unique Tier Cycle

We are pleased to introduce an individual tier cycle for all Collectors, designed to personalise your unique journey with our brand.

From 01 January 2024, each Collector’s tier cycle starts from the day that they join the Club, and lasts for 365 days. When a Collector upgrades to a new membership tier based on their spend, they will follow a refreshed annual cycle from the moment they have qualified for the upgraded tier. Click here to view your individual tier cycle and spend progress.

Connoisseur - Exclusives

Personal Shopper

An exclusive service offered to Connoisseurs, our highest tier of members. Our Personal Shopper service tailors a private shopping experience to your individual tastes. By appointment only — make a booking below.

How it works:

01 Book an Appointment

Click on the button below to be directed to book a Personal Shopper appointment. Take a minute or two to share some information about your visit - such as your preferred mode of communication and pieces of interest - and we’ll connect you with our team of experts.

02 Meet your Personal Shopper

Your dedicated Personal Shopper will be in touch within 48 hours on your preferred platform - Email / WhatsApp, or a simple phone call.

03 Unrivaled Access
Your dedicated Personal Shopper team will host you at your store of choice for a full Atlas Kind experience.

Greater Returns Flexibility

AAs a Connoisseur of the Bluhaus Club, you will enjoy greater returns flexibility at an exclusive period of 21 days from your date of purchase, offering you an additional week to make a return. All other terms and conditions for our return policy still applies and can be reviewed here:

Priority Order Fulfillment and Priority Customer Support

Discover priority treatment, every step of the way. Connoisseur members will enjoy priority order fulfillment and priority customer support during your membership year. This means that your online orders will be shipped first and customer tickets will be answered before anyone else.

Have more questions? Click here to explore our FAQ page.

The Bluhaus Club reserves the right to revise these terms and privileges at any time without prior notice.